Agenda

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Sunday, April 22, 2012

5:30 - 6:00 pm

Editor Orientation - Editors only

6:30 - 7:00 pm

Networking Reception

7:00 – 9:00 pm

Welcome Dinner

Monday, April 23, 2012

7:45 - 7:50 am

Welcome: Irmgard Lafrentz, GLOBALPRESS CONNECTION

7:50 - 8:30 am

ALTERA Networking Breakfast - Editors only

8:30 - 9:15 am

Press Briefing - ALTERA - Jeff Waters, Sr. VP and GM, Military, Industrial and Computing Division

9:15 - 9:45 am

Press Briefing - TENSILICA - Chris Rowen, PhD., CTO

9:45 - 10:15 am

Press Briefing - ALGOTOCHIP - Satish Padmanabhan, CTO

10:15 - 10:45 am

Refreshments/ Networking/ Technology Showcase

10:45 - 11:30 am

Press Briefing - MAXIM INTEGRATED PRODUCTS
Chris Neil, Sr. VP Industrial & Medical Solutions Group

11:30 - 11:45 am

Press Briefing - LATTICE SEMICONDUCTOR- Bart Borosky, Marketing Manager

11:45 - 1:15 pm

Lunch sponsored by LATTICE SEMICONDUCTOR

1:15 - 1:45 pm

Networking / Technology Showcase/ 1:1s

1:45 - 2:30 pm

Press Briefing: EXAR - Louis DiNardo, President & CEO

2:30 - 4:00 pm

Networking / Technology Showcase, Refreshments; 1:1s

4:00 - 4:45 pm Keynote - SPANSION - Mr. John Kispert, CEO

5:00 - 7:00pm

Networking/ Technology Showcase / 1:1s

7:00 - 10:00pm

10 Year Anniversary Summit Party

Tuesday, April 24, 2012

8:30 - 8:40 am

Welcome: Irmgard Lafrentz, GLOBALPRESS CONNECTION

8:40 - 9:00 am Press Briefing - EMBEDDED VISION ALLIANCE - Jeff Bier - President

9:15 - 10:00 am

Press Briefing - BROADCOM  - Network Switch, Infrastructure & Networking Group
Dan Harding, Sr. Director of Marketing, Infrastructure & Networking Group
Nicolas Tausanovitch, Sr. Product Line Manager, Infrastructure & Networking Group

10:00 - 10:15 am

Refreshments/ Networking/ Technology Showcase

10:15 - 10:45 am

Press Briefing - INTERSIL - Susan Hardman, Senior VP Analog-Mixed Signal Group

11:00 - 11:45 am

Press Briefing - MENTOR GRAPHICS - Jim Kenney, Marketing Director, Emulation Division

11:45 - 12:15 pm

Press Briefing - ANSYS-APACHE - Dr. Andrew Yang, President

12:15 - 1:30 pm

Lunch / Networking / Technology Showcase

1:30 - 2:00 pm

Press Briefing - IPExtreme - Warren Savage, CEO

2:15 - 3:15 pm

Panel: Automotive "ADAS - Advanced Driver Assist Systems"
Moderator:
Stephan Ohr, GARTNER Research Director, Semiconductors

ALTERA: Brian Jentz, Director, Automotive Business Unit
BROADCOM: Dr. Ali Abaye, Sr Director Product Marketing, PHY/ Automotive
CADENCE: Frank Schirrmeister, Director Product Marketing

3:15 - 3:30 pm

Refreshments/ Networking/ Technology Showcase

3:30 - 4:00 pm

Press Briefing - SITIME - Rajesh Vashist, CEO

4:00 - 4:30 pm

Refreshments/ Networking/ Technology Showcase

4:30 - 5:15 pm

Press Briefing - XILINX - Victor Peng, Senior V.P., Programmable Platform Group

5:15 - 6:45 pm XILINX Product Showcase/ Reception / 1:1s

7:00 - 10:00 pm

Dinner/ Networking

Wednesday, April 25, 2012

9:00 am

Welcome: Irmgard Lafrentz, GLOBALPRESS CONNECTION

9:15 - 9:45 am

Press Briefing - WISPRY - Jeffrey L. Hilbert - President & Founder

9:45 - 10:15 am

Press Briefing - BERKELEY DESIGN AUTOMATION - Ravi Subramanian, CEO

10:15 - 11:00 am

Refreshments/ Networking/ Technology Showcase, 1:1s

11:00 - 11:45 am

Keynote - SILICON VALLEY LEADERSHIP GROUP - Steve Wright, Vice President, Strategic Communications

11:45 - 12:00 pm

SILEX MICROSYSTEMS - Peter Himes, Vice President

12:00 - 1:00 pm Lunch Host: Silex Microsystems
1:00 - 2:30 pm Networking/Technology Showcase/ 1:1s

2:30 - 5:00 pm

Off-site excursions:
Wine tasting at Santa Cruz area wineries
Sailing on the Santa Cruz bay

Thursday, April 26, 2012

9:00 -10:00 am

Conference Debriefing - Editors Only

10:00 am - 12:00 pm

Editor Free time

12:00 -1:00 pm

LUNCH - Editors Depart